DESIGN TOOLS
When Mr. Rivera contacted me, Adam Rivera VA lacked a defined brand identity. Potential clients didn’t understand his brand and the values it projected.
I designed a brand strategy that incorporated modernity and humanism as core concepts. Adam’s logo includes a microphone so viewers would quickly know that Adam Rivera VO is an audio-based business. The (green) color selection, typeface, and round shapes were carefully selected to reflect his humanistic business philosophy.