DESIGN TOOLS
TASK:
Design a humanistic logo whose message conveys sound.
ACTION:
Identified the fewest number of visual elements required to communicate the desired brand message.
RESULT:
Strong, clean logo mark having 4 visual elements working in unison. Adam landed 3 voice over assignments the 1st month after his brand was launched.
When Mr. Rivera contacted me, Adam Rivera VA lacked a defined brand identity. Potential clients didn’t understand his brand and the values it projected.
I designed a brand strategy that incorporated modernity and humanism as core concepts. Adam’s logo includes a microphone so viewers would quickly know that Adam Rivera VO is an audio-based business. The (green) color selection, typeface, and round shapes were carefully selected to reflect his humanistic business philosophy.
CLIENT:
Adam Rivera Voice Artist
CATEGORY:
Graphic Design
