Trade show display design encompasses booth displays, podium displays, pull-up banner stands, and blade flags. The unique requirements of each display type are both a curse and an opportunity. A curse in that each has a unique set of design requirements that are different from the rest. An opportunity in that if leveraged correctly a display can reach a target market in a manner that cuts through marketing noise
The designs created for Canon Medical led to sales, customer engagement, and sales lead increases, while marketing costs decreased markedly.