ASCD Professional Learning Services Social Media Campaign
DESIGN TOOLS
TASK:
ASCD develops programs to help educators learn, teach, and lead.
To get educators excited about ASCD’s Professional Services, the needed eye popping Twitter, Facebook and LinkedIn social media graphics.
ACTION:
Designed a visual language and messaging targeted at busy educators and school administrators that told a unique story in less than 6 seconds.
RESULT:
Marketing analytics demonstrated that viewers engaged with these ads at a rate of 20% more than with previous static advertisements.