SAMHSA BRAND GUIDE
DESIGN TOOLS
TASK:
Design a flexible layout so guidelines can be easily located and applied.
ACTION:
Design a brand guide that establishes SAMHSA’s look, feel, and tone.
RESULT:
A simple dual-page modern and easy-to-understand brand guide covering topics including logo variations, color palette, icons, typography, and photography.
SAMHSA, the Substance Abuse and Mental Health Services Administration (SAMHSA) is the agency within the U.S. Department of Health and Human Services that leads public health efforts to advance the behavioral health of the nation.
SAMHSA needed a branding guide to help designers create graphics that communicate the brand consistently across all graphics. Holding dual roles as both creative director, establishing project scope, and timelines with milestones and team members and design team lead, managing graphic designers and photographers.
The SAMHSA brand guide is modern and whose layout allows viewers to understand the content quickly and easily. Additionally, the guide has a flexible layout so that new guidelines can be added effortlessly.
Feel free to goto SAMHSA’s website to view the brand guidelines online.
