DESIGN TOOLS
TASK:
Design engaging, innovative, and effective Facebook, Twitter, and Instagram advertisements that promote ASCD’s new and current book titles.
ACTION:
Cut, copied, and collected graphic elements from each book cover, and used the elements in each advertisement. The technique gave each graphic a unique personality matching its book’s personality. Additionally, contemporary, minimal design was the guiding design aesthetic.
RESULT:
User feedback demonstrated that they quickly and easily understood the subject of each book title at higher rates when compared to other social media book promotions
Download all source and image files:
CLIENT:
ASCD
