“Be Ready for Winter” Ad Campaign
DESIGN TOOLS
TASK:
The CDC’s Be Ready for Winter motion graphic ad campaign was designed to provide homeowners with tips to reduce home heating costs. The task was to transform the CDC’s static images to tell a kinetic, interactive story that motivates homeowners to take action.
ACTION:
Sequenced images, applied visual effects, implemented interactions, and designed sound effects in a manner that engages the viewer and enlivens the ad’s messaging.
RESULT:
The user engagement metrics for the motion graphic campaign were 23% higher than the static, social media campaign.
Download the project’s Adobe After Effects source files: