CANON STYLE GUIDE
DESIGN TOOLS
TASK:
Design a style guide that establishes Canon’s look, feel, tone.
ACTION:
Design a flexible layout so guidelines can be easily located and applied.
RESULT:
43 page style guide covering topics including color palette, typography and brand voice.
Canon Medical’s biotechnology group, needed style guidelines so that the brand was consistently communicated across all media. I led a design team tasked with creating Canon Medical’s first style guide.
The guide is designed to feel modern and contemporary. Additionally, it has a flexible layout so that new guidelines can be easily added. Finally, the layout aids viewers in understanding each guideline (look, feel, tone, brand voice, etc.…) so that they can quickly apply it effectively.
—–
Download the complete 43 page Identity Guideline document
EMPLOYER:
Canon Medical, Inc.
CATEGORY:
Graphic Design
