Canon
DESIGN TOOLS
TASK:
Design 1,400+ icons to be used as visual elements in marketing collateral, scientific posters, trade show displays and website.
ACTION:
Created a style guide, led a design team that created the icons and an application that granted employees the capability to view and download the icons.
RESULT:
1,400 unique icons designed within 3 months.
A prevailing belief at Canon Medical was that all stakeholder and customer touchpoints would consistently communicate the brand our design team had established. To support Canon’s objective, 1,400 unique icons were designed. Additionally, a repository was created so that all employees would have access to the icons.
Created a rigorous design process that included the following actions:
1.
Established a clear and concise style guide so all that the design team understood the guidelines to be used to design each icon.
2.
Act as an Art Director to provide designers with feedback.
3.
Create an Icon repository so employees could download an icon when needed.
EMPLOYER:
Canon Medic,al Inc.
